Executive advice for navigating the toughest challenges in design and development leadership

Speaker Announcement: Paula Falco

High-stakes leadership calls? Paula’s got the strategies to handle them.

Talk: Executive advice for navigating the toughest challenges in design and development leadership


Why You Should Care:
Leading a design team isn’t for the faint of heart. Scaling, strategizing, and making tough calls come with the territory. Paula Falco has been in the trenches—working with brands like BMW, Deutsche Bank, and Unilever—and she knows what it takes to lead with impact.

What You’ll Learn:
Join Paula for an interactive, real-time mentorship session where we’ll dive into the toughest challenges you face in design and development leadership.
This "ask me anything" style gathering provides an opportunity for senior professionals like you to share the pain points and dilemmas that come with leading creative teams and shaping innovative products.
With an open floor for conversation, Paula will offer guidance, strategies, and insights tailored to your unique challenges, helping you navigate these obstacles more effectively.
Come with your toughest questions, and leave with actionable advice.


Who’s Paula?
Paula Falco is a seasoned expert in design strategy, business innovation, and digital transformation, with over two decades of experience delivering tailored solutions to organizations worldwide. Her academic tenure as an Adjunct Professor at the Illinois Institute of Technology, and Associate Lecturer at Goldsmiths Universty of London, reinforced her passion for empowering individuals with design thinking methodologies, particularly in Service Design and Strategy.


Throughout her career, Paula has held transformative leadership roles at prominent companies such as Wood Mackenzie, Oracle, and Salesforce, where she successfully integrated user experience, design strategy, and cutting-edge innovation into complex product ecosystems. Beyond her corporate achievements, she brings a human-centered approach to fostering inclusivity, mentoring teams, and driving organizational growth.

Paula specializes in building and scaling UX teams, incorporating Agile methodologies, and providing strategic advisory services to optimize business operations. Her ability to deliver measurable ROI through design thinking and customer-centric solutions has driven substantial impact across industries, including projects for global brands like BMW, Deutsche Bank, Unilever, and Zurich.

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