I’m a Product Designer, Now What? Balancing Principles, Ethics, and Reality in the Workplace

Speaker Announcement: Loubna Ibrahim

Balancing ethics, creativity, and reality in product design—Loubna’s got the insights you need.

Talk: I’m a Product Designer, Now What? Balancing Principles, Ethics, and Reality in the Workplace.

Why You Should Care:
Product design isn’t just about great ideas—it’s about navigating the balance between ideal principles and real-world constraints.
Loubna Ibrahim, a Design Manager with a background in entrepreneurship and human-centered design, will show you how to balance ethics, creativity, and practicality in the workplace.

What You’ll Learn:
Designers are often torn between ideal design principles and the constraints of real-world environments. This talk dives into the importance of design ethics and principles while addressing the challenges of working in settings where "by the book" isn’t an option. Through real-life examples from design-led organizations, agencies, and large corporations, we’ll explore strategies to balance ideals with practicality. Learn how to effectively communicate with stakeholders, set realistic expectations, and ensure your designs remain impactful—even under constraints. Empower yourself to bridge the gap between principles and reality without compromising your creative integrity.

Who’s Loubna?
Loubna is a design leader with a background in entrepreneurship and human-centered design.
Currently a Design Manager, she also provides coaching and consultancy, empowering product teams and executives to create impactful solutions. With extensive experience in the financial sector, she excels at streamlining UX processes and driving digital transformation through design thinking, lean, and agile methodologies.
Based in Lisbon, she combines leadership development and innovation coaching to help teams and organizations achieve meaningful, lasting impact.