Design is Business: Reclaiming Design's Strategic Value

Speaker Announcement: ÌníOlúwa Abíódún

Design isn’t just aesthetics—it’s a business powerhouse. Learn how to make it work for you.

Talk: Design is Business: Reclaiming Design's Strategic Value

Why You Should Care:
Design isn’t just about making things look good—it’s a business driver. ÌníOlúwa Abíódún, Senior Product Designer at Intercom, knows how to align design with strategy and impact the bottom line.

What You’ll Learn:
Design once drove business innovation but has often been reduced to surface-level aesthetics. In this talk, we explore how understanding business operations, mastering strategic prework, and building strong relationships can improve design's role as a catalyst for commercial success.

Who’s ÌníOlúwa?
ÌníOlúwa, a lawyer turned designer from Nigeria, is a Senior Product Designer, Growth at Intercom, where she leads web performance efforts. Before that, she led growth design across 58 markets at Gen Digital on the Norton AntiVirus brand. She has collaborated with startups, scale-ups, and corporations across various sectors, including e-commerce, HR tech, and B2B SaaS. She actively mentors designers and co-hosts the Growth Design podcast, interviewing design leaders from companies like Flodesk, Adobe, Miro, Zoe, and Sweatcoin.