Is Design ready for a rebrand?

Speaker Announcement: Bruno Figueiredo

Design is changing—are we overdue for a complete rebrand?

Talk: Is Design ready for a rebrand?

Why You Should Care:
Design is evolving—but is it time for a complete overhaul? Bruno Figueiredo thinks so. With experience leading teams at OutSystems and growing the Figma community in Portugal, he’s on a mission to make design more open, accessible, and future-ready.

What You’ll Learn:
As Design surpasses the peak of commodity and becomes a service for all in the age of political instability, AI revolution, and the growth of new realities, it's important to step back and understand the role of design in today's society, leaning in the fact that not many people can define what Design is or does for the world. So, maybe we need to have a very sincere conversation about what design is, and maybe re-frame how we present our industry in an ever changing world.

Who’s Bruno?
At his core Bruno is an ADHD fueled idea builder, but if you ever chat with him for more than 5 seconds, you can probably tell he "wears a few too many hats" for his own sake. Currently working as an "everything designer" and leader. Building products, brands and communities, focused on making design accessible to everyone.